Getting started with tracking pixels

• Understanding tracking pixels
• Add your pixel to your Eventbrite event.

Understanding tracking pixels

Tracking pixels are 1x1 blank images that send data.

Tracking pixels are invisible images that send data to your pixel provider. Use this data to understand your audience, retarget your online ads, and track the effectiveness of your ads.

Create and manage your pixels on another platform.

You won't be able to create a pixel on Eventbrite. Instead, use another platform to create a pixel and track the data.

If you have any questions about how to create or manage a tracking pixel, contact your pixel provider.

Add your pixel to your Eventbrite event.

1. Find your pixel ID.

To add your pixel to Eventbrite, you don't need the entire pixel code. Eventbrite will automatically add the code to your event. You just need to enter in your pixel ID.

2. Add the pixel to your event.

For detailed step-by-step instructions, visit the relevant Help Center article below:

• Add a Facebook Pixel to your event

• Set up a tracking pixel with Google Analytics

• Add your Adwords pixel to your event

• Add a Twitter tracking pixel to your event

• Set up a simple image tracking pixel